27 min listen
How Buffer Increased the Readership of Their Blog to Over 1.5 Million Visits
How Buffer Increased the Readership of Their Blog to Over 1.5 Million Visits
ratings:
Length:
32 minutes
Released:
Sep 5, 2021
Format:
Podcast episode
Description
In this episode, we’ll focus more on scaling content and fighting the giants.
1:22 - About Alfred Lua and his background in Marketing
3:07 - His opinion on being a fluid marketer
4:40 - How they grew from 1mn to 1.5mn organic pages views per month (the story)
11:00 - How to beat big publications like Hubspot on search?
13:44 - How do you really stand out in a newsletter as a company?
16:04 - How to look for business metrics while growing organic traffic for conversion?
19:12 - How to see the ROI on trendy blog posts?
25:54 - How much does branding play a role in business & content?
29:30 - My lessons and mental models from the podcast.
Key Links
Alfred's websiteHow Buffer Drive 1 Million+ Sessions Per Month with Evergreen Content and Social MediaHow Buffer Increased the Readership of Buffer’s Blog to Over 1.5 Million VisitsAlfred's Twitter
Supported by Oribi.io - Oribi is a new Google analytics alternative for marketing teams. With Google Analytics, you still need to set it up, run a data studio and ask developers for help. Oribi automatically does that and tracks events without compromising on privacy. You can find attribution and user journey much more comfortably. I wrote a review about Oribi for you to further dive into it. Get 20% off with Oribi.io with the code "gms".
Please leave a review for the podcast if you are a regular listener.
Subscribe to the newsletter to get exclusive podcast notes and mindset-changing growth marketing mental models and stories in your inbox.
1:22 - About Alfred Lua and his background in Marketing
3:07 - His opinion on being a fluid marketer
4:40 - How they grew from 1mn to 1.5mn organic pages views per month (the story)
11:00 - How to beat big publications like Hubspot on search?
13:44 - How do you really stand out in a newsletter as a company?
16:04 - How to look for business metrics while growing organic traffic for conversion?
19:12 - How to see the ROI on trendy blog posts?
25:54 - How much does branding play a role in business & content?
29:30 - My lessons and mental models from the podcast.
Key Links
Alfred's websiteHow Buffer Drive 1 Million+ Sessions Per Month with Evergreen Content and Social MediaHow Buffer Increased the Readership of Buffer’s Blog to Over 1.5 Million VisitsAlfred's Twitter
Supported by Oribi.io - Oribi is a new Google analytics alternative for marketing teams. With Google Analytics, you still need to set it up, run a data studio and ask developers for help. Oribi automatically does that and tracks events without compromising on privacy. You can find attribution and user journey much more comfortably. I wrote a review about Oribi for you to further dive into it. Get 20% off with Oribi.io with the code "gms".
Please leave a review for the podcast if you are a regular listener.
Subscribe to the newsletter to get exclusive podcast notes and mindset-changing growth marketing mental models and stories in your inbox.
Released:
Sep 5, 2021
Format:
Podcast episode
Titles in the series (80)
What Should You Consider Before Launching 10X Content by Growth Marketing Stories