In this episode, we covered Nelio’s story on how he won Facebook Ads despite a dead channel for his boss.

We talked about:

Back story about how Nelio left corporate world and joined a startup like Careem.How’s Nelio’s company (Washmen) was struggling with Facebook AdsWhy Facebook Ads were not working?How they kept Facebook ads quality score high for 8 months and became a case study for FacebookHow understanding end-users helped him get ahead of the competition

What are some key learning

Don’t believe your boss. Test the channel first.Start with ad ad creative and copy first approach i.e. Brand-driven growth.If you want to win at any kind of marketing. Understand your customers and find those insights to get ahead of your competitionCreativity > Number crunching 

Links:

Nelio’s LinkedIn profile: https://www.linkedin.com/in/nelioleone/The Facebook Ads Case StudyCheck out his website if you're looking to double down on paid ads: https://www.urbanmonks.io/