Vance Lee of Playground Theory talks about how to use pre-order launches to grow Amazon businesses. Vance got into the Amazon FBA business in 2015 and launched his first product. He explains how pre-order launches enable Amazon sellers to get great cash flow and scale faster. Vance talks about how pre-order launches are a great way to get money up front and avoid wasting valuable resources. He also shares his free Quick Assessment, which helps identify the biggest Amazon profit killer and provides solutions for it.



Time Stamps
0:00:00 | Welcome to the Ten K Collective Podcast: Exploring Pre-Order Launches to Increase Cash Flow and Scale Faster with Vance Lee of Playground Theory




0:02:31 | Exploring Preorders and Crowdfunding: How I Launched My First Product and Achieved 950,000 in Sales




0:03:48 | The Benefits of Crowdfunding and Building an Audience for Product Launches




0:06:13 | Conversation on Crowdfunding for Experienced Sellers and Beginners




0:11:03 | "Avoiding Common Mistakes When Launching a Crowdfunding Campaign"




0:12:26 | "Key Learnings from a Successful Preorder Campaign"




0:16:57 | "Unlocking the Power of Crowdfunding for Amazon Sellers: An Interview with Savannah Sanchez of Playground"




0:18:39 | Interview with Vance Morris of AmazingFBA.com on Pre-Launch Model Strategies for Amazon Sellers



Vance Lee has an accelerated program for anyone interested in launching your next product idea using preorders and crowdfunding. From if you're in the idea conception phase all the way to launching and how to leverage that to scale to ecommerce, Vance and his team will assist you throughout the process.

Regardless if you're doing this for preorder crowdfunding launch, or if you're finding a way to do this in your way for your Amazon store, at the end of the day, the key to scaling businesses and nowadays with rising ad costs and all the challenges that we have with launching products, is to build your own community.

When it comes to being able to create a campaign that's effective and successful on a launch platform like Kickstarter, it's really important that we do a good job in understanding our customers because it's not at that point only about keyword research data.

Vance thinks there's a lot of things that we can learn when it comes to executing a successful preorder campaign. We're going to have to do a lot of things that allow for that to work.

And I would argue nowadays with Amazon, having really strong video content for ads and other types of media will really help you with being successful on Amazon. And the good thing about this is that you can create these assets and they're usable immediately for when you move over to Amazon or shopify or wherever else you're going to be selling.


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