There is no guarded ninja hack to propel your brand forward. Instead, success is achieved by working hard and following tried and tested marketing formulas. Just ask natural health expert Dr. Josh Axe — he followed these formulas to build his nine-figure personal brand, along with the number one natural health website in the world. Today we speak with Josh about creating businesses and the power of following the formula. Early in our conversation, Josh talks about his motivations behind forming his natural health company. We reflect on the value of aligning your passion and what you’re good at with your business service before touching on how you can structure your company based on what your competitors offer. We discuss how you can solve your problems by reaching into your network and then explore some of Josh’s earliest business mistakes. A key theme in this episode, Josh shares details about how being coachable and focusing on winning formulas has led to his success. Near the end of the episode, we dive into why both a steady and accurate data stream and earning trust is crucial to scaling your brand. An inspiring story that proves how dedication and education lead to success, tune in to hear more about building your brand and business from Dr. Josh Axe.