Are you buying ads to get customers only to have to buy more ads to get more customers? Feel like you are that annoying guy on the corner yelling here I am, buy my product? It can be a frustrating and endless cycle. The good news is that you can break that cycle with inbound marketing. Inbound marketing builds a level of trust and authority with potential clients that brings them in, keeps them coming back, and has them spreading the word about your business for you. Not sure what inbound marketing is and how to get started? Today is your lucky day. Tom Schwab is here with me. Tom is a leading expert at inbound marketing. He will explain what it is, what it can do for you, and most importantly, how to get started today. Walk away with a full understanding of how this marketing strategy can change your world.
About Tom
Tom is the owner of Goodbye Crutches and Inbound for eCommerce. He changed his perspective on marketing after learning about inbound marketing. He turned away from the traditional cycle of buying ads to get clients and made a move to inbound marketing. He immediately saw the amazing benefits that it can have for a business. He grew his own business through inbound marketing and now offers coaching and consulting through Inbound for eCommerce. He speaks and writes extensively on how inbound strategy is transforming eCommerce.
 Show Highlights

What is Inbound Marketing?
Creating Content
Customer Pain Points
Growing through Inbound marketing
Defining Your Avatar

Episode Resources
Inbound Marketing
by Brian Halligan and Dharmesh Shah
 
 
Want to know more about Tom?
tom@inboundecommerce.com
Inbound Movement
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