In this open forum conversation, we break down the myth of around category building — where most people get confused and how to better define the experience a company is building. Christopher Lochhead, Co-Creator of Category Pirates, Kevin Maney, Partner at Category Design Advisors, and Al Ramadan, Founder and Category Designer at Play Bigger, join the show to discuss category building it’s all its finer details.The three cover:Common category building mistakesWhen to use category design and when to avoid itDriving market cap for growth companiesInviting analysts into the cycleAudience questions & answerThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.