Note: you can listen to this episode above or load it up in iTunes.
How to Build Your Business with a Content Machine
Today's episode is about how to build your business using content marketing. It's an interview with Dan Norris, a serial entrepreneur and popular blogger. Dan has used content marketing as his key strategy to building his successful businesses. He shares his experience and insider tips so that you can turn your blog into a successful business too.


In This Episode
You can listen to today's episode above or in iTunes or Stitcher (where we'd also LOVE to get your reviews on those platforms if you have a moment).

Today's episode is sponsored by our event partner Telstra Business.

Telstra business is there for advice on all your technology needs like cloud and communications, so you can do your thing. If you're in Australia visit your local Telstra Business Centre or

'Do Your Thing'.

In today's episode:

How Dan went from an unsatisfying office job to becoming one of Australia's most successful online entrepreneurs
What is content marketing and why it is so powerful
Real life examples of companies and individuals who do content marketing well
The elements that a successful content marketing strategy needs
What makes content great
Why 'sharing' is the only metric Dan really looks at to evaluate the success of a piece of content
Why Dan suggests going outside your niche can be a good strategy
Why Dan doesn't have a reader 'avatar' to aim his content at
The 3 types of content that always seem to work on the WP Curve blog
Why Storytelling is such a powerful tool in content marketing
What to do when you start to build traction
The importance of having a 'great business' if you want to do great content marketing
What 'monetization logic' is, and why it matters
How to differentiate yourself as a blogger
How to get content in front of people once you've created it
How Dan has scaled his content marketing by building frameworks and identifying great tools to use.

Further Reading and Resources for How to Build Your Business with a Content Machine

Dan's Content Machine resources page (including some great free frameworks that he mentioned in the interview)
Dan's book, 'Content Machine: Use Content Marketing to Build a 7-figure Business with Zero Advertising'
Dan's website for WP curve
The fantastic WP curve blog
The Black Hops brewery website

You can connect with Dan and more of his tips on:

Twitter @thedannorris
The 7 Day Startup Facebook Group

How did you go with today's episode?
What did you learn from today's episode? Do you have other tips that have worked for you? What will you try next?

I'd love to hear from you in the comments below.

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