In this episode, we will go over two important aspects of properly positioning and optimizing your Google My Business Listing (GMB Listing).  The first topic is how to identify your primary digital competitors, who may be different than the historical competitors you are aware of!  The second topic is how to peek under the hood and discover what categories your competitors are choosing for their Google My Business listings.  The process may seem a bit technical and complicated as we walk through it, but it's actually quite easy once you do it in practice! What You’ll Learn Why it's important to understand your digital competition versus your historical competition How to search on desktop and mobile search to find out who your primary competitors are Look for competition who is dominant in the map pack Choosing your GMB category is very important for your visibility You can also choose multiple subcategories for your business too Learn how to view which categories your competition is using for their GMB When you look at a GMB you only see one of the several categories the business may have listed https://www.localseotactics.com/discover-what-google-my-business-categories-your-top-competitors-are-using/