"Storytelling is not just about telling tales. It peels back the layers to reveal truths that resonate and connect on a human level.”In this episode, Jeff Bartsch, Communication and Thought Leader Coach for Summit Virtual CFO by Anders, joins us to explore the power of storytelling in leadership and business.In this conversation, Jeff explores how to deeply connect through storytelling. He shares practical tips for building a coaching culture, improving leadership abilities, and embracing the human side of engagement.In this episode, you’ll discover:How to craft more engaging and influential stories in business by understanding the core aspects of storytellingHow storytelling in leadership can enhance team dynamics and company culture by identifying and leveraging the unique talents within a teamPractical ways to apply storytelling principles to address and resolve underlying business challengesThings to listen for:[07:28] Understand storytelling's power to influence and transform[11:58] Elevate stories with deep themes and commitment[14:56] Marketing is storytelling and connection[18:10] People often surprise us, in business too[24:50] David Sedaris' storytelling and creative process[30:14] Understand character, needs, and effective leadership[34:15] Improve communication and storytelling to attract and retain talentResources:Floyd CoachingThe Culture AssessmentMatthew Kelly’s BooksFloyd Coaching’s BlogStellar One ConsultingConnect with the Guest:Jeff Bartsch’s LinkedInConnect with the Host & Floyd Coaching:Kate Volman’s LinkedinFloyd Coaching on LinkedinFloyd Consulting on FacebookFloyd Consulting on TwitterFloyd Consulting on YouTubeFloyd Consulting on Instagram