If you’ve listened to our podcast long enough, you know that we often talk about people, culture, and strategy. The reason we put so much emphasis on these three words is because they are crucial to a company’s success.   The culture you create right from the get-go in an organization is the fuel that helps all the other things run smoothly. According to our guest today, it’s the DNA of any organization, and treating it with the utmost importance and creating a strategy for it just like you would do in your financial department, can surely take you far.   In today’s episode, our guest is Jason Richmond – the CEO and founder of Ideal Outcomes Inc., and the author of the book, “Culture Spark: 5 Steps to Ignite and Sustain Organizational Growth”. He is a business executive with more than 25 years of experience, and an in-demand keynote speaker who has worked closely with Fortune 500 leadership teams all around the country.   We dive deep into what it means an organizational culture, what you should focus on in terms of corporate culture, what are some myths around this topic, and what are the 5 steps toward sustained organizational growth. Listen to Episode 251 of Becoming Your Best, to learn the fundamentals that help your team become their best and thrive.   Questions I ask: What’s your story? How did you get to where you are today? (04:55) How do you define organizational culture? (07:54) Why having the right kind of corporate culture is so important? (09:35) What are some common myths about corporate culture and the impact they have on business? (12:14) What impact did COVID-19 have on culture? (20:16) Any final tips you’d like to leave our listeners with? (24:31)  In this episode, you will learn:  The one thing that’s consistent in every high-performance culture. (03:28) One turning point in Jason’s career. (05:52) The six fundamentals that are defining an organizational culture. (08:15) The role ‘culture influencers’ have in a company. (11:05) The first step to creating a strong organizational culture. (14:33) How to diagnose your company’s culture. (16:50) How to measure your culture. (18:49)  Connect with Jason:  LinkedIn Facebook Page Ideal Outcomes Inc. website Email: jason@idealoutcomesinc.com  Book: Jason Richmond – Culture Spark: 5 Steps to Ignite and Sustain Organizational Growth  Becoming Your Best Resources: Becoming Your Best Website Becoming Your Best University Website Becoming Your Best Library Email: support@becomingyourbest.com   Book: Becoming Your Best: The 12 Principles of Highly Successful Leaders Book: Conquer Anxiety: How to Overcome Anxiety and Optimize Your Performance Facebook Group – Conquer Anxiety  Hosted on Acast. See acast.com/privacy for more information.