Jeff's guest on this episode is Nathan Bourne, Founder & CEO at MyCORE. Nathan shares how he believes his company's success is a bi-product of his belief that “service to many leads to greatness.” Jeff and Nathan discuss the analogy of archery and leadership, and how “pulling back the bow” on both good and bad life experiences propels your goals and dreams forward. Nathan shares how he overcame major adversities in his life by constantly seeking and finding wisdom, which helped him evolve into a leader worthy of being followed. Jeff and Nathan discuss the profound difference between the leadership perspective of “ing” and “ed”, and how experiencing one’s life and career as a continuous journey instead of destination becomes more fulfilling. Nathan shares how he feels companies should first define who they are, and only then define what they do. Jeff reminds listeners the most successful organizations embody vulnerability-based trust in their leadership. Nathan shares how he embraces the fact that philosophies drive your attitude, attitude determines your actions, actions determine your results, and results determine your life or your lifestyle. Lead with “who” in everything you do.