In this episode, Tracey and Dan speak about being mission focused, and how to create a mission that will act as the fuel for innovation and propel your organisation in the direction you need it to go.Here is a taste of what Tracey and Dan cover in the conversation• What do we mean by being mission focused?• What are the characteristics of a strong mission?• It starts with identifying the ambitious goal that matters to your organisation• It's important to have a compelling story that helps people understand why your mission is important• What is the specific way you will achieve your objectives and carry out your mission?• The relevance of a call to action so people know how they can take actionLinks from the episode​The Impacto Consulting events page: Click hereThe Impacto Consulting website: Click hereImpacto Consulting on LinkedIn: Click here