In this episode, Dan and Tracey discuss “What is Innovation”, they discuss some common misconceptions and how person-centred innovation is the future.Here is a taste of what Dan and Tracey cover in the conversationInnovation is about amazing customers with something that they can't imagine ever having lived life withoutWhy person-centred innovation is the futureInnovation is more about execution than being first to market with a new conceptIt's not just about AI and sexy new things, innovation can be just about creating better services and experiences through innovative service designInnovation is a change for a good reason, and it doesn't need to be something new; it can be pragmatic and practical to people.Innovation is about understanding the problem and finding the solution to that problem.Moving your services to an online form on your website, is not innovation, its most like just moving your experience to a different channel and can sometimes put the effort onto your clientLink from the episodeArticle about ‘Why innovation isn’t just about shifting your services online’ by Dan on Pro Bono Australia: Click hereThe 'Innovate For Impact Self Assessment': Click hereImpacto Consulting on LinkedIn: Click here