In this episode, Dan and Tracey are joined by Gerda Gemser, Professor of Entrepreneurship at University of Melbourne, and the co-author of the new book Design Leadership Ignited: Elevating Design At Scale. Gerda shares her top insights from the book that apply to this sector, on what is required for leaders to embed design methods into the way they work.Here’s a taste of what Dan, Tracey and Gerda cover in the conversation:More and more organisations are investing in design capability to help them perform betterMany organisations are investing in design capability because design brings something different. However, many organisations have problems with effectively integrating designers because they are differentThe “differentness” relates to design principles/practices that are different to how some organisations traditionally run their business. E.g like co-creation and focusing on desirabilityGerda's top insights on how best to integrate design into an organisationStrong design leadership consists of specific leadership ‘tactics’  How some outdated organisational cultural norms can make it difficult for female leaders to adopt the 'rebel with a cause' approach Links from the episode​​The book - Design Leadership Ignited: Elevating Design At Scale Click here The 'Innovate for Impact Self-Assessment': Click here Impacto Consulting on LinkedIn: Click here