In this episode, Alicia Hancock the director of Hancock Creative, along with Tracey and Dan discuss the six tips involved in communicating your impact which are; innovating the channels, the importance of setting goals, focusing on the audience, messaging, repetition and the type of content used in a story. Here is a taste of what Alicia, Dan and Tracey cover in the conversation.Knowing the outcomes that the organisation wants to achieve, Alicia talks about the ‘who’ factor - the people these organisations want to connect to, become a stakeholder, build a partnership with, etc. A discussion on the benefits of being clear about what your goals are and using the most suitable medium to achieve those goals.The benefits of authentic storytelling and consistency in your messaging. Link from the episodeThe 'Innovate For Impact Self Assessment': Click hereImpacto Consulting on LinkedIn: Click hereHancock Creative website : Click here