You change people by how you make them feel. - Nahdya Weathers Influencers have the power to attract new audiences and impact existing ones. While organizations send out thousands of email campaigns to thousand of people, each of those email addresses belongs to one person with a relatively small network. Influencers are equipped with an audience in the hundreds of thousands. They have the power to cultivate a movement or structure an opinion with thousands of heads nodding in agreement. By tapping into an already fulfilled audience allows an organization to reach potential supporters. When putting together a campaign for influencer relations, organizations need to consider the amount of people they are trying to reach an analyze the possible accounts that could be a match. How do you decide which influencers are best to work with? Discovering how often they share relevant content , how many connections they have, identify their discussion topics, and finally what prior interactions have they had with other brands. This information is going to help identify which influencers are going to work best with your campaigns. Keep in mind when working with influencers your main goal isn’t just about link clicks, likes, or donations. It's about the nonprofits authenticity and sharing the message to as many people as possible. You want to give the audience a reason to care about the message. Listen to the podcast to learn more about The Power of the Influencer. We share detailed information on obtaining an influencer, developing a campaign with them and more. You're not going to want to miss this one!