How Profit per X uniquely drives profit Profit per X is a concept from Jim Collins where companies gain a piercing insight into how to most effectively generate sustained and robust cash flow and profitability. In particular, they discover the single denominator—Profit per X—that has the greatest impact on their economics.  In this episode, we discuss why Profit per X is a strategic metric, and not an execution metric, what makes a good Profit per X, and how to align your Profit per X with your hedgehog, as well as providing Profit per X examples.