Genius of the AND from Jim Collins Many times we get stuck in what's called the "Tyranny of the OR". This means that we are stuck thinking that we can only solve a problem thinking binary. For example, we can't pursue profit and a purpose is an example of "Tyranny of the OR". Instead, we might think we can pursue a profit AND a purpose.  Another example might we someone saying we can't grow both customers and margins. It is the genius of the AND when applied to certain circumstances that can make a remarkable difference in your team.  We explain the Genius of the AND concept, we provide several examples, and explain how you can use the Genius of the AND concept with your team.