Most people don't think strategically. Speakers focus on the fee. Authors on their book. Should Thought Leaders be thinking wider and seeking multiple ways to monetize their content? Our guest Cameron Herold is the Founder of the COO Alliance, author of Double, Double and Free PR and is world renown as the CEO Whisperer helping entrepreneurs achieve their dreams. Cameron shares some of his knowledge as a lifelong entrepreneur working in the small to medium size enterprise space. Cameron and Peter how to avoid going broke as a speaker, tips for maximizing your marketing, and why you need to be thinking about multiple modalities. Cameron has a passion for helping CEO's find success. If you want to make the most out of any meeting with members of the C-suite we have some additional tips for you.