The dangerous thing about focusing on your competition Many leaders spend way too much time thinking about and talking about their competition. And sometimes this can lead to me-too type reactions, that can lead you to commoditization.  Instead of spending too much time thinking about the competition, instead, leaders should think about the customer, what the customer needs are, and how to meet those needs in a unique and valuable way.  Brad and Kevin talk about the problems with client focus, and why you should spend more time focussing on customers.