Stretch targets are garbage.  People set stretch targets in the hope that they will motivate a team to achieve better results than they otherwise would. In most situations, however, they don't work and actually create a set of second-order consequences. This week we talk about 6 reasons why stretch targets don't work, and what you should be doing instead.     ----- * Do you love The Growth Whisperers and want to see our smiling faces? Subscribe to our YouTube channel. * Do you enjoy our content? Rate our show! * Follow us on Twitter @Evolution_Perth and @lawrenceandco1 Learn more about building enduring great companies. -----   ----- Links: *https://evolutionpartners.com.au/ *https://lawrenceandco.com/ ----- Additional episodes you might enjoy: # 50 Jim Collins Flywheel Concept: How to build unstoppable momentum in your company # 16 Jim Collins # 84 The 7 common strategy mistakes from Michael Porter # 43 The top 7 best practices for weekly meetings  # 69 What is a Topgrading virtual bench and why you need one # 88 The hidden cost of not having a team of all A-Players