There's a big problem with most flywheels, and it's the main reason they're destined to fail. The Flywheel Concept originated from Jim Collins' book Good to Great and outlines a series of actions that a business takes in order to build momentum in the business. The Flywheel Concept is designed to build ever-increasing momentum and growth in a business, thereby making the business more successful over time.  The successful flywheels that are provided as examples are built after a deep understanding of the business's fundamentals, and yet today we see many people showcasing flywheels that are never going to build momentum in a business.  In this episode two of two, we discuss five things to ensure that your flywheel will fire up and build momentum over time, and what to watch out for.     ----- * Do you love The Growth Whisperers and want to see our smiling faces? Subscribe to our YouTube channel. * Do you enjoy our content? Rate our show! * Follow us on Twitter @Evolution_Perth and @lawrenceandco1 Learn more about building enduring great companies. -----   ----- Links: *https://evolutionpartners.com.au/ *https://lawrenceandco.com/ ----- Additional episodes you might enjoy: # 50 Jim Collins Flywheel Concept: How to build unstoppable momentum in your company # 16 Jim Collins # 84 The 7 common strategy mistakes from Michael Porter # 43 The top 7 best practices for weekly meetings  # 69 What is a Topgrading virtual bench and why you need one # 88 The hidden cost of not having a team of all A-Players # 96 The three main barriers to consistent growth # 83 Why strategy should focus on producing more profit - not market share