4Q The 4 questions leadership team members need to ask customers Some of the best data for leadership team members comes from customers, and some of the best customer data becomes available when leaders talk with customers directly. In fact leaders could be missing out on 70% to 80% of the most valuable information that they could have. This week we discuss the simple system of 4 questions that every leadership team should ask, we discuss why it's important, and how to implement it in your business.