Dan McGaw is an award-winning entrepreneur and speaker, as well as the Founder and CEO of McGaw.io, an analytics and marketing technology consultancy. As one of the original growth hackers, Dan is here to give insights into how to leverage automation to save time and money, as well as grow your topline revenue.   Tune in to learn the benefits of leveraging text messaging and other digital channels as marketing tools in your business, in addition to the many tools Dan recommends for integrating automation into your business processes.   During this interview, we discuss:  2:16 – The inspiration behind Dan’s book, Build Cool Shit  3:07 – About McGaw.io  4:05 – The growth Dan and the firm has seen from 2019-2020 + The growth they’re projecting for the future   5:40 – The importance and potential benefits of automation in business  6:48 – How Dan has used automation to grow his business  9:35 – Automation as a tool for businesses with tight budgets  10:26 – Saving time + Customer acquisition: Lead scoring   12:31 – Great tools to score leads: The benefits of Autopilot  14:55 – What’s relevant and compelling today about automation based on the recent shifts in marketing?  16:24 – Examples of text-based automation (SMS) that aren’t spammy  22:49 – How to fill your marketing funnel with text message users + Giving leads credit vs. coupons  25:33 – Dan’s biggest piece of advice on making automation personalized and engaging  26:56 – Dan’s favorite business growth tools  27:44 – His most recommended book  28:23 – How to connect with Dan Plus, a whole lot more!    Resources:  Get a FREE copy of Build Cool Shit by Dan McGaw  Zapier  Autopilot  Trello  ConvertFlow  Lob  The Hard Thing About Hard Things by Ben Horowitz  Stillness is the Key by Ryan Holiday    ————————-  If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode.  Connect with Dennis Brown   AskDennisBrown.com  LinkedIn  Twitter  Instagram [Free Giveaways]