32 min listen
270: Why Segmentation is Key for SaaS Email Marketing
270: Why Segmentation is Key for SaaS Email Marketing
ratings:
Length:
37 minutes
Released:
Oct 20, 2022
Format:
Podcast episode
Description
Jane Portman joins Collin Stewart on this episode of the Predictable Revenue podcast to discuss why segmentation is key for SaaS email marketing. Jane Portman is the Co-Founder and CEO of Userlist, an email automation platform specializing in understanding customer data. Highlights include: how to choose the right segmentation criteria for your email campaigns (4:21), matching your email outreach to the context (7:32), how to apply the lifecycle marketing model can apply to email (8:49), tips for writing a high-converting email sequence (12:15), why you need to integrate customer behavior data with your email marketing (16:34), tips for managing seasonality in your campaigns (22:40), using non-customer interviews to improve the product-market fit (25:01), how to niche down and find the right words to describe what you do (27:35), and tips for email deliverability (32:55). Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://bit.ly/predictablerevenuecoaching
Released:
Oct 20, 2022
Format:
Podcast episode
Titles in the series (100)
010: Ryan Wong teaches us how he prospects for SDRs using LinkedIn and why he spends 10 hours every week hunting for talent: On this edition of the Predictable Revenue podcast, hosts Collin Stewart and Aaron Ross welcome Ryan Wong, Sales Manager at Base CRM – a growing sales and data platform based in Mountain View, California with some ambitious near-term sales goals.... by The Predictable Revenue Podcast