Howard Tiersky is the CEO of From The Digital Transformation Agency and Wall Street Journal best selling author of "Winning Digital Customers The Antidote to Irrelevance."In this episode we discuss how leaders and organisations have navigated the accelerated digital environment in order to understand changing customer needs and behaviours in order to avoid becoming irrelevant. Howard explains to me how organisations that are not digital natives such as Starbucks and Taco Bell have thrived and embraced technology and changing customer behaviours. We also chat about evolutionary psychology as a primary reason for people being resistant to change and the digital leader super powers such as 'Super Vision' and an ability to 'Speak All Languages" as critical components for success. Don't miss this episode.