While companies understand the importance of cash, they struggle to create processes and KPIs that will help them drive cash for the company. Cash is the ultimate lifeblood of the companies. And they could have cash issues because of so many reasons. The cash issues could be because of how you are allocating your inventory to each channel. They could also be due to the inability to map the cash cycle of the business. Finally, they could be because you might be hyper-focused on revenue.In today's episode our guest, David Safeer, shares why companies need to shift their mindset to cash-focused strategies. He also talks about cash-related topics such as variables that drive cash issues with businesses, the KPIs that mislead businesses and cause performance issues, and how sales strategies might result in cash improvement. Finally, he shared several stories where he was able to save cash for several companies through this mindset.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.