It’s easy to get overwhelmed with Amazon keywords, especially with all of the tools available on the market. Steven Pope joined Michael to share a comprehensive view on how to build a Master Keyword list of the terms that are most impactful for YOU.
Ad Badger is thrilled to offer actionable shortcuts in your SEO understanding in this special prequel edition of our now five-part SEO Mini-Series.
We’ll see you in The PPC Den!
Highlights

0:00 Intro– How to get hype
3:25 Amp Amazon SEO efforts in tandem with Amazon PPC
4:11 If PPC & SEO were animals, what would they be?
5:47 SEO phase 1-3 Re-cap
8:13 SEO Phase 0: What is an MKL?
14:29 How to grow sales on Amazon
16:50 How this relates to overall indexation
21:56 Additional actionable MKL tips
26:20 What columns to watch in ranking
28:02 Top two shortcuts: Text & Heavy PPC
30:06 Next Steven Pope & Michael episode will be…
33:44 Get on base.

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Resources & Links

My Amazon Guy
Steven Pope’s LinkedIn
Book: Breathe
Book: Traction
SEO Mini-Series Playlist
Ad Badger’s Amazon SEO Guide Part 1: Getting Started
Ad Badger’s Amazon SEO Guide Part 2: The Midgame

Ad Badger’s Amazon SEO Guide Part 3: Into the Strike Zone
Ad Badger’s Amazon SEO Guide Part 4: Combining PPC and SEO
Who to Hire for Your Amazon Growth Team
Maximizing Your Search Term Use with Amazon SEO
The Importance of Indexation for Amazon PPC
How to do Keyword Research for Amazon PPC
Never miss the latest in Amazon PPC tips and best practices


All our episodes and show notes
Get a product tour of Ad Badger


Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Steven Pope
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Emma Walker

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