Tom speaks with Chans Weber, the owner of Agile & Co — a marketing agency that specializes in paid traffic. They had a discussion about paid ads on Google and Facebook, why they sometimes work and sometimes they don't, using Google My Business to drive traffic to your website, some marketing tactics, etc.    In this episode, we talk about…   About Chans and his company  Some of the biggest misconceptions and mistakes people make when they run paid ads About Google My Business and how it can be a real game-changer for businesses Factors that determine a local algorithm or SEO Audience-based marketing versus intent-driven marketing Utilizing your website as the centre of your marketing universe instead of relying on third-party sites Fastest ways for new businesses to rank higher in search results Tips and strategies for setting ad targets   Resources:  Agile & Co.: https://thecontractorfight.com/agile  Visit our sponsors of this episode, NiceJob. NiceJob is Reputation Marketing software that will help your business collect 2-3 times more reviews on Google, Facebook, and the platforms that matter. Don’t forget to use code “Fight” for $50 off the first month on new accounts!  https://www.TheContractorFight.com/nicejob  Are you stealing money from your family because you aren’t charging enough for your services? Grab your free 50% Gross Profit worksheet here: http://thecontractorfight.com/50 and discover what you SHOULD be charging.   == Join us in BATTLEGROUND ==Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground    == Order your free copy of Tom’s book Winning the Contractor Fight (Just pay to ship) == https://thecontractorfight.com/book    == Grab the Gear == https://gear.thecontractorfight.com/    == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig  Live Unafraid Swag: https://thecontractorfight.com/unafraid    The Contractor Fight is the ultimate resource for becoming an uncommon contractor! Pick a fight with mediocrity. Live Unafraid.