Today’s episode is from when I was interviewed by Mike Arce, an entrepreneur, speaker, coach, and advertising professional who owns Loud Rumor, a 7-figure advertising agency for fitness studios and gyms. On his video podcast, The G.O.A.T. Show, Mike asks about my early marketing days and how I evolved into a legendary – Greatest Of All Time – marketer. In this episode, I’ll explain how I’ve been successful across thousands of industries over decades – and through the evolution of the digital era. I’ll reveal the timeless question that I ask all of my clients – and the one you should ask your clients, too. This interview will shed light on the importance of preemptive education and I’ll draw on a handful of examples to illustrate exactly how consequential thinking, factoring different realities, and investing in your existing clients will create exponential growth in any industry. I’ll discuss how to liberate your audience, empower them to make educated decisions, and examine your business so you’re always the right pick. Listen in and enjoy. 01:00 – 06:00 - My journey, what I learned, and what my mentors taught me06:00 – 10:00 - Transcending industries and the evolution of direct response marketing10:00 – 15:30 - Understanding the reason why – for a client and their customers15:30 – 23:00 - Investing in existing clients and practicing consequential thinking23:00 – 30:00 - Creating value for your market and factoring different realities30:00 – 38:30 - Educating your customers to sustainably skyrocket your business38:30 – 44:00 – The marketing metrics that matter and owning the mindshare