Today’s Ultimate Entrepreneur episode is part two of my Legendary Mastermind presentation. In this episode, I share stories that illustrate the successful penetration of new markets and the strategy of preeminence. I’ll share why OPR – Other People’s Resources – can revolutionize the way you do business. It’s all about leveraging assets – both tangible and intangible - and penetrating the market from several vantage points to multiply your probability of success. This is how you put your business in a masterful position and stay relevant in your market.In this episode, I’ll also take a few questions from the audience. I’ll explain maximizing and multiplying, and why it’s critical to maximize first. Listen in to learn why maximizing comes before multiplying, how headlines are still relevant, and why authenticity is key. 00:00 – 05:30 - Penetrating new markets, the strategy of preeminence, and OPR 05:30 – 08:30 - Leveraging intangible assets and the Power Parthenon08:30 – 11:00 - Relevancy, consequential thinking, and teamwork11:00 – 16:00 - Q&A: Maximizing, multiplying, testing, and headlines16:00 – 20:00 – Q&A: Positioning, branding, and authenticity20:00 – 30:00 - Q&A: Focusing on benefits, preemptive marketing, and referrals