Today’s episode is the first part of an exciting new series that we’re extremely proud to present. In this series, I will answer relatable questions from entrepreneurs across a diverse collection of industries, and I will address their problems with immediately applicable solutions. In this episode, I’ll explain the importance of valuing your intangible assets at what they’re worth. I’ll also expand on some reciprocal marketing strategies and ways to optimize your relationships through mutually beneficial partnerships and referral programs. I answer an entrepreneur’s question about getting into the consulting business with more questions, because certain pertinent answers can only be answered by you when you’re looking to dive into a new industry. Tune in to hear what I mean. Finally, I’ll finish off with some thoughts on media marketing in today’s world and a surefire methodology for landing consulting clients. Listen in and enjoy. 00:00 – 07:00 - Valuing your intangible assets at what they’re worth07:00 – 11:00 - Optimal relationships and a reciprocal marketing11:00 – 16:00 - An actionable strategy16:00 – 19:30 - Transitioning into coaching and consulting19:30 – 22:30 - The questions to ask yourself about your consulting business22:30 – 26:00 - Media marketing in today’s world 26:00 – 27:30 - Methods for getting consulting clients