In this episode, Tommy Mello of the Home Service Expert Podcast invites Jay to divulge some key strategies to excel in the home service industry. Jay shares how to fine-tune your ability to get repeat clients and more profit—without adding more work to your plate.Jay’s Strategy of Preeminence and Power Parthenon can be used across all industries, and if you’ve been practicing your funnel vision, you’ll extract valuable lessons to implement in your own business, no matter what it is. To learn how to value leads, own mindshare, deploy marketing arbitrage and find creative solutions that’ll lead to massive growth, tune in. Jay will help steer you away from commoditization and towards a thriving and successful business using his bulletproof, tried-and-true strategies. 02:00 - 10:00 - Jay shares what he’s been up to, how he has helped his clients, how he views business, how to create exponential profit, and ideas for expanding your business. 10:00 - 17:45 - The Power Parthenon, the importance of direct-response marketing, the value of different leads, allowable cost, and the nuance and leverage points of marketing. 17:45 - 26:00 - How you must be seen in your market, what to give your prospective clients, how to own mindshare, and how to avoid becoming a commodity. 26:00 - 38:00 - On the geometry of business, hiring the best, getting creative with solutions, and leveraging relationships, strategic partnerships, and referrals. 38:00 - 48:00 - On referrals, testing, how to value your service, Jay’s most recommended books, and the right questions to ask in business.