In this episode, Luke Szyrmer, an innovation consultant and author of the bestseller - Launch Tomorrow: Take Your Product, Startup, or Business From Idea to Launch in One Day shares how to How to use a product-market fit framework to boost growth. Insights he shares include:

How to find product-market fitLuke's product-market fit framework How Luke's product-market fit framework differs from the lean product processWhy achieve product-market message fit as opposed to product-market fitWhy we also need to ensure product-owner fitHow does the hero canvas help understand the customer mindsetWhat framework can we use to ensure product-market message fitHow to prioritize our sources of validationHow to clearly identify our buying audience and offer in order to launch to successand much more