Today’s episode is from when I was interviewed for the Mortgage Marketing Institute podcast. Geoff Zimpfer, the podcast host, is the author of Instant Referrals for Mortgage Professionals and a keynote speaker. In this talk, I’ll explain how to light a fire under your business with my Strategy of Preeminence.In this episode, I’ll dive into what the Strategy of Preeminence starts with, and what it requires to be successful long-term. You’ll learn the difference between strategic and tactical thinking - and discover when it’s suitable to use each. This talk will unveil the methodologies I use with my clients to create lasting, impactful, and dynamic relationships that fuel their business. Listen in as I challenge you to change your thinking to elevate your results - and learn what I mean when I differentiate being good and getting paid. 0:00 – 06:30 - On the difference between strategic thinking and tactical thinking. 06:30 – 10:00 - The Strategy of Preeminence, what it starts with, and why it requires authenticity. 10:00 – 14:30 - On what greatness looks like and how to attain it.14:30 – 20:30 - The latest and best practices that Jay uses with his own clients.20:30 – 23:30 - Why referrals will always be the preferred way to gain customers. 23:30 – 28:00 - The mindset shifts towards empathy, respect, and realizing value.28:00 – 31:00 - On closing the gap between being good and getting paid - and an assignment.