Are you SURE you need that attribution tool you're paying for?
I'm not. The closer I've looked at the performance of the brands that I work with, the more convinced I have become that third party attribution tools don't provide incremental insights at best and are overtly misleading at worst.
Today on the show I make the case that you should carefully evaluate whether or not your attribution tool is actually providing you any value–and I'll tell you exactly how I do that with my clients.
EPISODE HIGHLIGHTS

[2:22] What is an attribution tool? 
[4:33] Functions of attribution tools.
[6:03] Rise of attribution tool as a result of iOS 14.5.
[8:03] How to assign credits to ads.
[10:13] You're bad at decision-making; machine learning isn't.
[13:43] Why simple media mixes mean you don't need a tool.
[16:51] Brands that may need attribution tools.
[19:50] The relationship between consideration cycle & attribution.
[22:39] 3 places to look instead of an attribution tool.
[30:12] Is FB click attribution more accurate than attribution tools?
[33:57] Why post-purchase surveys are useless.

REFERENCES FROM THE EPISODE

Taylor Holiday's "Never Turn Off An Ad" video.
Twitter thread about attribution tools under-reporting revenue.
Guide to UTMs for Meta Ads.
Andrew's "Don't Diversify Your Ad Spend" episode: Spotify
Andrew's "Don't Diversify Your Ad Spend" episode: Apple Podcasts

PLACES TO FOLLOW UP WITH ANDREW

Twitter: @andrewjfaris
Email: podcast@ajfgrowth.com
Work with me: www.ajfgrowth.com

Music Intro: "Tell Me Mama" by The Devious Means
Music Outro: "Rusty Little Scissors" by The Devious Means