Ferdinand Goetzen, CEO @ Reveall, explains why UX writers should spend 80% of their time understanding the problem.Reveall helps companies get to know their customers and validate product ideas. CEO Ferdinand joined me to talk about the importance – and challenge – of being truly customer-centric.We focused on:How to handle and apply data [3.25]Quantitative and qualitative insights [5.55]Collecting the voice of the customers [8.15]The importance of understanding the problem [14.25]The ideal process  [16.47]Introverts and extroverts [27.30]Why UX writers need to talk to customers [28.00]LinksTry our free UX writing courseFollow Ferdinand on LinkedInCheck out Reveall.co