Hacking my way through the world of UX Writing | Greta van der Merwe of Careem

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Hacking my way through the world of UX Writing | Greta van der Merwe of Careem

FromWriters in Tech

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Length:

37 minutes

Released:

Sep 3, 2019

Format:

Podcast episode

Description

Greta van der Merwe ✏️
6 pictures that sum up my life as a UX Writer
Transifex
Figma for Writers
Microcopy & UX Writing on Facebook
UX Writing on Linkedin
Our UX Writing Course
Thanks for editing Maisam Faraj!

Released:

Sep 3, 2019

Format:

Podcast episode

Titles in the series (100)

A podcast where content strategist, UX writers, and content designers share their well-kept industry secrets. This show is brought you by the UX Writing Hub. Take our FREE UX Writing course: http://bit.ly/2PBDMWy

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10K to 140K monthly visitors with content alone | Interview with content strategy expert Greg Digneo: Greg Digneo is an entrepreneur, Content strategy expert, and business consultant. A few years back, after building a 7-figure content agency, Greg was burned out. That may sound a bit off-topic for UX writers, but if you’ve ever wanted a lesson in advanced content strategy that drives traffic, this is the episode for you. In a frank and honest talk, Greg shared the struggles of building a successful content agency from the ground up. He talked about his process for planning content that would drive lots of traffic for his client, Time Doctor. It was a fascinating perspective and I now implement some of what I learned in our own blog. He also walked me through his 7 steps of content development. Give this episode a listen if you want to learn how to: Scale your content agency Create better content strategy practices that drive traffic Find high volume keywords Define your audience an by Writers in Tech
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A practical guide to ethical design | Interview with best selling author Nir Eyal: As the digital products we use continue to tighten their grip on our society and adversely affect our mental health, one question has become paramount: Are we doomed to digital addiction or can we break the spell and learn to live in harmony with our devices? No one knows more about this subject than my recent guest Nir Eyal, the bestselling author of Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. Nir’s expertise on both sides of the issue gives him an invaluable and compelling perspective that is not to be missed. We covered topics such as: -Combating digital addiction and the link between product design and mental health -Staying focused when your phone is buzzing with notifications -The difference between drug dealers and designers -Promoting ethical design in your company -Why people don’t like to read digital interfaces -What by Writers in Tech
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Hacking my way through the world of UX Writing | Greta van der Merwe of Careem: Greta van der Merwe’s UX writing career has skyrocketed, going from an ad agency to senior UX writer a unicorn company recently acquired by Uber. I first met Greta when she was among the original members of our Facebook group, participating in discussions and sharing her talents with others. In fact, after she participated in the first class of our UX writing course (we’re about to open the fourth), we were so impressed that we took Greta on as a student mentor in future classes. She has a great post about how no one in her organization seems to understand how UX writing should work. It’s been a true honor watching her career progress and I was delighted to speak with her recently about the following topics: How she went from copywriter to Senior UX writer in such a short period of time How to collaborate with designers as a senior UX writer The processes and tools she uses How she stays up to date wit by Writers in Tech
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UX writing as a team of one with Axel Viersac @ Talend: Senior UX writer Axel Viersac on how to be the only writer on a product team. by Writers in Tech
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Shift your UX writing process from solutions to problems with Ferdinand Goetzen @Reveall: Ferdinand Goetzen, CEO @ Reveall, explains why UX writers should spend 80% of their time understanding the problem. by Writers in Tech
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Building the biggest UX writing team in a European fintech: Get career and process tips from two lead UX writers at Qonto, a fintech app with one of the fastest-growing UX writing teams in Europe. by Writers in Tech
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Self-Taught UX Education and Career Tips with Gene Kamenez @UXcel: Gene Kamenez of UXcel talks about learning design beyond traditional degrees. by Writers in Tech
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The future of design with Ran Segall @ Flux Academy: Design educator and influencer Ran Segall is excited about a future where AI will do the heavy lifting. by Writers in Tech
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Creating order out of chaos with Maggie Trisler, Principal Content Designer @Fidelity Labs: Maggie Trisler stumbled into UX by making the most out of past failures. Today, Maggie is a Principal Content Designer @ Fidelity Labs. by Writers in Tech
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Freelance UX Writing: Make More, Work Less, and Reach Financial Freedom! with Slater Katz: Slater Katz shares her wealth of experience as a freelance UX writer and entrepreneur to guide you through the process of establishing your own Freelance UX Writing practice. by Writers in Tech
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The Wonderful World of Naming with Anthony Shore @Operative Words: Anthony Shore, award-winning linguist and CO at naming agency Operative Words, shares his process to craft the best copy signifying brands and ideas in 6 words or fewer. by Writers in Tech
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Hacking my way through the world of UX Writing | Greta van der Merwe of Careem

Hacking my way through the world of UX Writing | Greta van der Merwe of Careem

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