Guest Jaime Walke, a principal UX writer and content designer at Booking.com, sheds light on his journey in the tech world, his role at Booking.com, and the company's pioneering work in UX writing. (01:22)Jaime  shares insights into the growth of the UX writing team at Booking.com, from a small team of 7-8 members to a flourishing team of nearly 80. (01:58)The duo discuss a project at Booking.com called A11y, which is dedicated to making products accessible for everyone and complying with legal standards. (03:24)Jaime Walke emphasizes the ethical considerations around accessibility, and its potential business benefits, given the increased buying power of people with accessibility needs. (19:14)Jaime Walke talks about his role in creating an inclusive screen reader experience for users, and why UX writing plays a crucial role in promoting accessibility. (23:39) Free UX Writing Course: https://course.uxwritinghub.com/free_courseFree AI for UX Course : https://course.uxwritinghub.com/free-course-ai-for-uxCheck out the UX Writing Academy: https://uxwritinghub.com/join-the-ux-writing-academy/Follow Jaime: https://www.linkedin.com/in/jaime-n-69746419/Booking.com's UX Writing Medium blog: https://medium.com/booking-writes