33 min listen
A practical guide to ethical design | Interview with best selling author Nir Eyal
FromWriters in Tech
A practical guide to ethical design | Interview with best selling author Nir Eyal
FromWriters in Tech
ratings:
Length:
52 minutes
Released:
Mar 23, 2020
Format:
Podcast episode
Description
Free UX Writing courseMarco Polo appHooked: How to Build Habit-Forming ProductsIndistractable: How to Control Your Attention and Choose Your LifeThe story of pets.com NirAndFar.com/IndistractableTalk to Nir Eyal
Released:
Mar 23, 2020
Format:
Podcast episode
Titles in the series (100)
Microcopy That Sells Cars | Interview with Don Seidenberg of CarNext.com: If way back in 1999, you told my father that he could replace his old Subaru at the click of a button without even test driving it, he would have never believed it! Now, twenty years later, even though he probably wouldn’t buy a car online, he wouldn’t be surprised at all to learn that several companies are successfully selling them online. CarNext.com is one of those companies. And there’s no doubt about it that their slick user experience contributes greatly to their high conversion rate with selling used cars. Recently, I had the chance to speak with Don Seidenberg, the first UX writer at CarNext.com. We talked about the process of writing copy that sells cars online. Don’t miss it by Writers in Tech