33 min listen
The Ultimate UX Writing Process | Matt Hayes from Deloitte
FromWriters in Tech
ratings:
Length:
40 minutes
Released:
Jul 16, 2019
Format:
Podcast episode
Description
Matt Hayes
Cadillacs and dinosaurs
Deloitte Digital
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Cadillacs and dinosaurs
Deloitte Digital
Hero image
Released:
Jul 16, 2019
Format:
Podcast episode
Titles in the series (100)
Microcopy That Sells Cars | Interview with Don Seidenberg of CarNext.com: If way back in 1999, you told my father that he could replace his old Subaru at the click of a button without even test driving it, he would have never believed it! Now, twenty years later, even though he probably wouldn’t buy a car online, he wouldn’t be surprised at all to learn that several companies are successfully selling them online. CarNext.com is one of those companies. And there’s no doubt about it that their slick user experience contributes greatly to their high conversion rate with selling used cars. Recently, I had the chance to speak with Don Seidenberg, the first UX writer at CarNext.com. We talked about the process of writing copy that sells cars online. Don’t miss it by Writers in Tech