Today, host Wes Bush explores the strategy behind how Rezi, a live-streaming solutions platform, used SEO to 2.7x their monthly recurring revenue in just four months. In this episode, we zero in on the critical role of SEO for product-led companies, highlighting its impact on intent-driven user discovery and cost-effectiveness. 

We are delighted to have Alister Pike, Growth Strategy Lead at Skale, joining us. He was pivotal in implementing Rezi's SEO strategy and will guide us through the playbooks and frameworks that powered the company’s rapid ascent in the market.



Key Takeaways:

[2:25] Differentiating product-led SEO from traditional SEO 

[8:00] Four-Month SaaS SEO Strategy Implementation

[13:15] Selecting focus areas and prioritization

[18:15] Optimize specific use cases within clusters

[20:30] Optimize content for different buying stages

[26:20] Focus on data-driven strategies for what works



About Alistair Pike:

Alistair leads growth strategies at Skale, a premier SaaS SEO agency in Cape Town. Leading a team of Growth Strategists, he works on effective strategies for diverse SaaS clients. A skilled manager, Alistair excels in overseeing teams and projects, focusing on SEO and content creation. Notably, he has driven impressive growth for numerous websites, achieving up to a 540% increase in signups in under a year.



Links:

Alistair Pike | LinkedIn