? Gotch SEO - IAV System -  
? Nathans 4 steps to SEO 
? SEO Campaigns 4 pillars 
? Applying the ICE approach to SEO to organize and prioritize your resources 
? Avoiding the “Deliverable Game”  
? Important of creating a “System” for your SEO 
? Using SEO Audits and creating your roadmap for your clients 
? The Importance of communication and transparency  
? Allocating Resources based on revenue and not # of clients 
? How Nathan get links with his relevance pyramid