My good friend and soul brother, Brandon Lucero, joins the podcast today for a paradigm shifting conversation. Brandon has been a part of numerous web-based companies over the last 8 years. He started early by building, growing and selling websites while attending UC Irvine. Some of those sites were even reaching 20,000 unique visitors in a day. With a wide portfolio ranging from humor to information sites he has bought, created, flipped, and developed numerous sites throughout his time in college. After leaving UC Irvine, he began working for a video marketing company and a local daily deal site based in Southern California. He quickly became VP of Production at the video marketing company where he held that position for 3 years before starting SoldWithVideo.com. Since founding SoldWithVideo.com he has been helping small businesses increase their local advertising through video marketing, while keeping it extremely affordable. When not at the SoldWIthVideo.com offices working on his or client’s businesses, Brandon enjoys backpacking, mountain biking, cycling, camping, running, watching movies, and hiking. In this episode, Brandon Lucero talks about transforming our belief system and navigating through limitations by thinking differently, creating differently, and connecting with our audiences in more transformative ways. We talk about teamwork and the importance of well-being over winning in terms of revenue and numbers. Plus, we hit on debt and what Brandon did when he found himself at rock bottom. In this Episode You’ll Learn:  All about today’s guest, Brandon Lucero [ 0:50 ] How Brandon describes himself [ 5:20 ] What Brandon is excited to be working on [ 8:50 ] The ways to navigate our limiting beliefs [ 13:15 ] About the never-ending battle with our thoughts [ 21:30 ] How to think about our brands + messaging [ 28:10 ] When Brandon was judged for doing what he loves [ 34:00 ] Why we should set high goals [ 43:15 ] The importance of happy employees [ 46:50 ] Why Brandon never blames himself for anything [ 53:50 ] Tips on simplifying our methods [ 65:10 ] The different ways we can do our educational content [ 71:40 ]   Soul Shifting Quotes:  “If you want a million-dollar business, you have to be the million-dollar business owner first.” “Actions produce results.” “Be judged for doing the things that we love to do instead of the things that we don’t love.” “If we want to create something, we need to be those people first.” “Evolvement only happens when we quiet the mind.” Links Mentioned:  Learn my 7 Secrets to Uplevel Your Brand & Land Your Dream Clients  Grab your FREE training, How to Call in Your Tribe + Create Content that Converts  Text me at 603-931-4386 Learn more about Brandon by following him on Instagram or heading to https://brandonlucero.com. Listen to The New Generation Entrepreneur. Check out https://soldwithvideo.com.  Tag me in your big shifts + takeaways: @amberlilyestrom  Did you hear something you loved here today?! Leave a Review + Subscribe via iTunes  Listen on Spotify