The fastest way to make more money in your business is to sell at 50% gross profit or more, but many contractors believe that they can't sell a job at 50% gross profit in their local market. Tom is here to explain why and how any contractor can sell their work at a 50% GP in any area. He explains that 50% GP is location neutral, and with the right approach any contractor can sell their work at 50%.   Episode Highlights: [00:00] - Intro – the fastest way to make more money [01:28] - What is gross profit [01:53] - It is possible to charge 50% GP in any area [02:06] - Difference in pricing in NYC vs Boise [04:49] - 50% GP is location neutral [05:27] - The real reason why you aren't selling at 50% GP [06:14] - Grab our free 50% GP tool   Resources: ? You didn’t become a contractor to struggle financially. Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together! https://thecontractorfight.com/50/    ? Grab your copy of our FREE Contractors Guide to Spotting Cheap Prospects here: https://thecontractorfight.com/cheap    == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground    == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook    == Grab the Gear == https://gear.thecontractorfight.com/    == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig    == Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review!  Apple Podcasts   Spotify