18 min listen
#73: Recorded Future CMO Tom Wentworth - Growing Past $250M ARR in Cybersecurity, Hiring Journalists, No Agencies, & Why You Need Middle Management To…
#73: Recorded Future CMO Tom Wentworth - Growing Past $250M ARR in Cybersecurity, Hiring Journalists, No Agencies, & Why You Need Middle Management To…
ratings:
Length:
53 minutes
Released:
May 8, 2023
Format:
Podcast episode
Description
Tom Wentworth is CMO at Recorded Future, a $250m+ revenue high growth cyber security company. Prior to Recorded Future Tom was CMO at Rapid Miner and CMO at Acquia. We talk about:- Running marketing at 1,000 person company doing $250M ARR- The breakdown of Recorded Future's 45 person marketing team roles & responsibilities & goals- RF's marketing operating system, campaigns, themes, and running plays quarterly and annually- Managing up, working with the CEO, and why "if you don't have a plan you'll be given one"- Why he hates category creation- Why he doesn't like spending budget on agencies- Why middle management is important to scaling marketing- Why RF built a news organization, how it works, hiring top journalist, how it fits within the marketing org, what they report on, doing millions of pageviews/month- And moreSend guest pitches and ideas to hello@exitfive.comExit Five on LinkedIn: https://www.linkedin.com/company/exitfive/Exit Five on Twitter: https://twitter.com/exitfiveco***Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.This episode is brought to you by Zapier. Zapier empowers anyone to automate their work across 5,000+ apps, so that every person and business can move forward at growth speed. We power over 2.2 million businesses, from startups to Fortune 100, and we’ve been doing it for over a decade. Learn more + get started for free at zapier.comThanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
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They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
Released:
May 8, 2023
Format:
Podcast episode
Titles in the series (100)
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