Are you utilizing case studies in your business? In this episode of Art of Online Business, I sat down with Brittany Herzberg who specializes in writing case studies that are rooted in SEO. Brittany is here to share why she believes testimonials are so last year and we should be focusing on case studies instead. Brittany shares how to create case studies using her PET framework and where we should be using them to maximize our sales and connection.Brittany Herzberg is the copywriter service providers call when they want to show up as the answer to a Googled question. After test-driving her skills with a variety of projects, it dawned on her—her superpower lies in social proof. That combined with her 15+ years in the healthcare field, has shown her that clients search for—and book with—people they connect with & trust.She believes your #1 business-building task should be to create a powerful human connection with strangers—using SEO & story. As an SEO + Case Study Copywriter, she knows how important it is to craft messaging with intention, highlight the client experience, and strategically use your clients’ words. In this episode, you’ll learn:Why testimonials are so last year What the PET framework is and how it worksWhy storytelling is an important aspect of your case studiesHow case studies speed up the know, like, and trust factorWhere to leverage case studies for your businessHow to interview the people you’re writing your case studies onWhere to use case studies during your launch How SEO fits into your case studiesTips for doing keyword research for your case studiesLinks & Resources:The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.Brittany Herzberg’s Links:Check out Brittany’s websiteTune in to The Simple and Smart SEO ShowFollow Brittany on InstagramConnect with Brittany on LinkedInFollow Brittany on FacebookFollow Brittany on PinterestFull show notes available at www.rickmulready.com/688