It's Senior Race Day here on the Isle of Man as part of the Isle of Man TT Races. Locally, it is a national holiday and some consider it the biggest holiday of our year. I am really excited to bring you this episode with Atham Tsuchnikas and Anesti Karagiorgi of Ace Cafe London talking about the reasons why Ace Cafe has created such a loyal following from its worldwide community. Recorded live in the paddock, we chat about;

Why there is such a loyal following around the Ace Cafe brand and the common interest of motorcycles;

How events can really create a focal point and how when you get it right, people will travel huge distances to attend.

Why without the backing of your community, you are just another coffee business.



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