Todays guest is on a mission to help you make a good first impression with your customers. Today we are talking with Karen who is the founder of Karentology.Karen started out as a hobby baker who wanted to present an elegant package to her friends and family when she made her baked goods. That hunt sent her down a path to creating her own boutique packaging brand that she now sells through Amazon.Karen strongly believes that presentation is a visual aspect that we all need to pay more attention to so that we stand out with our businesses.In this episode we will cover:How her hobby turned her into a syndicated writerThe importance creating an effective brand has with your customersThe reason she decided to create her own packagingThe trials she overcame when starting her companyWhat advice she has for those looking to create their own productsLoved this episode? You can find Karen's boxes by clicking here or follow her on Instagram by clicking hereYou can find the book recommendation mentioned by clicking hereReady to get a whole years worth of content done for you? Click here to grab the course!Busines FREEBIES:Grab my FREE resource guide and get 30 plus resources to level-up your home bakery business click here to grab my FREE guide and get more tips from me every week.http://bit.ly/bakersresourcesAre we friends on Instagram? If you enjoyed this episode TAG ME at @bakingforbusinessI really do appreciate each and every one of you guys and LOVE meeting new baking friends.