26 min listen
Outer Aisle: Jeanne David, Founder and CEO & Vasa Martinez, CMO
FromHitting The Mark
ratings:
Length:
42 minutes
Released:
Dec 5, 2020
Format:
Podcast episode
Description
Jeanne David and Vasa Martinez, the Founder and the CMO of Outer Aisle, respectively, are joining me to look behind the curtains of how the Outer Aisle brand was crafted; a brand Jeanne founded in her 50s that invented the cauliflower carb-swap category by offering gluten-free, nutrient-dense, low-carb Cauliflower Pizza Crusts and Sandwich Thins/Wraps. Jeanne's innovation combined with Vasa’s knack for community-building and trend-setting has led the brand to become the fastest-growing food company in California on the Inc. 5000. We talk about the importance of foresight when it comes to creating your company name, how social media helped catapult the brand to where it is today, and how Jeanne successfully employed her entire family which is now a big part of their company culture. Learn more about Outer AisleSupport the show
Released:
Dec 5, 2020
Format:
Podcast episode
Titles in the series (100)
Frank Demmler, Angel Investor: Fabian talks with Frank Demmler, who Inc Magazine dubbed Pittsburgh's 'startup whisperer.' We discuss how branding can set the direction for a B2B brand and how vintage inspired clothing brand Modcloth used crowdsourcing on many innovative levels to turn into a brand that was worth between $51 million to $75 million to Walmart. In this episode, we talk with Frank Demmler, who can take credit for 500 companies, some 10,000 jobs, and $1 billion of investment capital. For over 30 years he has been an investor, advisor, and educator in Pittsburgh's technology-based entrepreneurial community, which hardly existed when he first started but has grown to be one of the most active and desirable entrepreneurship hubs today. We dive into two of the companies he assisted, Automated Healthcare, which deploys robots in hospital pharmacies and has been acquired by McKesson for $65 million, and clothing brand Modcloth. He shares Modcloth's startup story from college sw by Hitting The Mark